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24 - 27 November 2025Dubai World Trade Centre

“A new era has begun and we’re here to lead it.”

The goal?

To strengthen their position in the Middle East, connect with decision-makers and show exactly how Würth’s innovative solutions are built for the region’s construction and industrial sectors.

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How did they do it?

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Bold
positioning

Würth used Big 5 Global to launch their new Middle East strategy, putting their brand at the heart of regional conversations.

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Pre-show
outreach

They invited key clients through the Exhibitor Portal and ran targeted campaigns to secure meetings from the moment the doors opened.

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Live demos
that sold

Interactive displays and hands-on product demos drove real interest and led directly to orders placed on the show floor.

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C-level
access

Strategic participation in Leadership Summits gave the team access to senior decision-makers and opened new opportunities.

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A booth people talked about

With live music, games
and tailored consultations, their stand became a magnet for serious, solution-focused buyers.

The result?

Onsite
partnership signed

A partnership memorandum was sealed at the event with top executives and media present.

Orders placed
on the spot

Live demos drove real demand, with clients buying directly at
the stand.

High-value
leads secured

Strong pipeline built with
qualified prospects and follow-
up meetings booked.

Brand
credibility boosted

Strategic presence reinforced Würth’s reputation across the MEASA region.

They brought the people.
They brought the energy. They brought the results.

big5 global

Want to achieve the same?

• Invite your clients for free
• Drive traffic to your stand
• Get notified when they arrive
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