The mission
Würth Professional Solutions set out to move beyond the role of a traditional supplier and establish itself as a true Partner for a Resilient Future. The goal was to build a one-stop, intelligent supply chain ecosystem that empowered the region’s construction and industrial sectors to thrive in a rapidly changing world. By delivering smart solutions and deep integration, they aimed to boost efficiency, strengthen resilience and drive operational excellence.
The playbook
Bold
positioning
At Big 5 Global, Würth Professional Solutions launched their new Middle East strategy, placing their brand at the center of regional industry conversations.
Pre-show
outreach
They invited key clients through the exhibitor portal and ran targeted campaigns, ensuring meetings were lined up before the event even started.
Demos that delivered
Live, interactive product demonstrations generated strong interest and led to orders placed directly on the show floor.
C-level
access
Strategic participation in Leadership Summits gave them direct access to senior decision-makers and unlocked new opportunities.
A booth that buzzed
With live music, interactive games and tailored consultations, their stand became a must-visit destination for serious, solution-driven buyers.
The results
Partnership sealed
A memorandum of understanding was signed during the event in front of top executives and media.
Orders placed on-site
Clients committed to purchases directly at the stand after engaging with live demos.
High-value leads secured
A robust pipeline of qualified prospects was built, with follow-up meetings scheduled.
Brand credibility elevated
The event reinforced Würth Professional Solutions’ reputation and authority across the MEASA region.
Looking ahead
Wurth Professional Solutions
Part of the globally respected Wurth Group, Wurth Professional Solutions delivers a wide range of solutions across key sectors, including construction, automotive and manufacturing. Backed by a global network operating in over 80 countries with 90,000 employees, the company’s growing footprint in the Middle East is a testament to its broader commitment to supporting the region’s ambitious growth. By focusing on digitalization, smart systems and localized service, Wurth Professional Solutions is dedicated to shaping a resilient, technology-driven industrial landscape and solidifying its role as a trusted, long-term partner in the Middle East.
Thank you to our 2025
sponsors, partners and supporters
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