Atkins’ approach to digital transformation is as much about taking the whole industry forward as improving delivery of its own work. Claire Smith reports.
While Atkins’ work to improve digitalisation is gathering momentum, global digital director Ceri-Ann Droog says that its ambition is much broader that just the firm’s own work. She says that the aim is to support the global infrastructure industry on its digital transformation journey too.
“As a starting point it was to build on our purpose as an organisation,” says Droog. “We looked at our corporate strategy and purpose and within we have a statement that we are underpinned by people, data and technology.
“But we want this to be wider than our business. We want to consider and develop our role in transforming the industry – there are all sorts of issues that the industry is facing, such as stalled productivity and the drive for carbon reduction – so in considering that, we want to play our part in leading the digital transformation and accelerating it.
“When you think about data and technology – digital solutions – people in the industry have been talking about it for a long time, Atkins is now at the point where we’re making an impact and creating some tangible change for clients around the world
In terms of what digital transformation means on the ground, Droog says that the aim is to become more efficient and remove costs but she says that the real focus is on improving the outcomes for clients.